View the Sports Illustrated Swimsuit Issue Flipboard Style [PICS]

3" title=si-flipbord-225 alt="" src="http://mashable.com/wp-content/uploads/2010/12/si-flipbord-225.jpg" width=225 height=225>Flipboard, which was crowned “iPad app of the year” by Apple, has just added the Sports Illustrated Swimsuit Edition feed to the app.

The feed, which is part of the Sports Illustrated Everywhere strategy of extending content to various devices and media platforms, showcases photos of the 2011 issue as it’s being made and also offers up photos from the Swimsuit Edition archives.

This feed is the latest addition to the Flipboard Pages program that launched last week. Flipboard Pages gives select publishers a way to showcase their articles and pictures using an optimized magazine-esque layout for content.

That means that instead of viewing an article as it would appear on the website, you can instead see a layout that is much more akin to what you would see in print or even in a magazine iPad app.

For Sports Illustrated, the format works particularly well with its Swimsuit Edition content and its heavy focus on photography.

As a franchise, Sports Illustrated has a history of being very bullish with new media. The publication has an iPad app, mobile optimized websites, active Facebook and Twitter accounts, and it just released a new app for the Google Chrome Web Store.

Flipboard, with its mix of TwitterTwitter, FacebookFacebook and SI.com content, creates a nice depiction of that strategy.

December 10, 2010 by Christina Warren

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